bbb-ai

Americans Want to Believe in AI — But Businesses Must Earn Their Trust

Mon, 11 May 2026 14:21:13 GMT

A new report from Just Capital, p ublished in The Just Report, offers one of the clearest pictures yet of how Americans really feel about artificial intelligence. The headline is not simply that people are afraid of AI. It is more nuanced than that: Americans see the value of AI, but they have clear conditions for embracing it.

That distinction matters for business leaders.

The report found that when Americans were asked to rank their priorities for responsible corporate AI deployment, three issues rose to the top: preventing harm, deception, and manipulation; keeping humans in charge; and protecting personal data and privacy.

Those priorities should become a roadmap for any business using AI.

First, customers want to know AI will not be used to mislead them, impersonate people, or manipulate decisions. As AI-generated content becomes easier to produce, transparency becomes more important.
Second, people want humans to remain in charge. AI can support marketing, customer service, operations, and decision-making, but customers and employees still expect human judgment, accountability, and common sense to guide important decisions.
Third, privacy matters. If a business uses AI tools with customer information, employee records, financial data, or proprietary documents, it must understand where that data goes and how it is protected.

For small businesses, this is not just a compliance issue. It is a trust opportunity. You do not need a massive AI department to lead responsibly. Start with simple rules: be transparent, protect data, train employees, verify outputs, and keep people involved in decisions that matter.

The takeaway is simple: Americans want to believe in AI. But businesses must show that AI is being used responsibly.

The companies that do will have the real AI advantage.

Source: Just Capital, “The Public Wants to Believe in Corporate AI. Companies Must Earn Their Trust,” published in The Just Report: https://justcapital.com/news/the-public-wants-to-believe-in-corporate-ai-companies-must-earn-their-trust/

About the Author

Jonathan Liebert is CEO/Executive Director of the Better Business Bureau of Southern Colorado, an AI thought leader and an adjunct professor at the University of Colorado Colorado Springs. He is the author of Thought Partner, which explores how leaders can collaborate with AI to improve decision-making and strategy. Jonathan also leads AI education and training programs through BBB of Southern Colorado to help businesses build practical AI skills for the modern marketplace. To sign up for AI classes at BBB check out https://www.bbb.org/local-bbb/bbb-of-southern-colorado/events

AI Ethics, Guardrails and Governance - Video

Mon, 11 May 2026 12:49:54 GMT

Ethics, governance and guardrails in ai

State of the Global Workplace: The Human Side of the AI Revolution

Tue, 21 Apr 2026 15:38:58 GMT

Gallup State of the Global Workplace (2026 Report)

The 2026 Gallup report, titled "The Human Side of the AI Revolution," reveals a sobering reality: while the technological "plumbing" for AI is ready, the human integration is failing. Despite billions in investment, global engagement has hit a five-year low, and the "manager premium" has vanished.

The State of AI in Nonprofits: Benchmark Report on Adoption, Impact, and Trends

Tue, 21 Apr 2026 15:36:51 GMT

This comprehensive report, produced by TechSoup and Tapp Network, analyzes how the nonprofit sector is navigating the rapid rise of Artificial Intelligence. Based on a survey of 1,321 participants, the findings reveal a sector that is optimistic and curious but currently lacking the formal structure to fully scale AI integration.

State of the Global Workplace: Understanding Employees, Informing Leaders

Tue, 21 Apr 2026 15:34:24 GMT

Gallup State of the Global Workplace (2025 Report)

The 2025 Gallup report highlights a critical juncture for the global workforce. As Artificial Intelligence (AI) begins to reshape industries, global employee engagement has faltered, largely driven by a significant decline in manager wellbeing and engagement.

Beyond the Buzz: Is AI the next industrial revolution or a bubble that’s about to burst

Tue, 21 Apr 2026 15:29:25 GMT

Is AI the next industrial revolution or just a bubble? Join Dr. Christopher Laney, Labor Economist at Lightcast, for a data-driven exploration of how Artificial Intelligence is reshaping the global workforce.

Leveraging a massive database of over 2.5 billion job postings and 400 million professional profiles, Lightcast cuts through the noise to provide actionable insights for employers, educators, and policymakers. By triangulating real-time job postings, government statistics, and professional talent data, we move beyond guesswork to evidence-based strategy.

Industrial Policy for the Intelligence Age: Ideas to Keep People First

Tue, 21 Apr 2026 15:27:07 GMT

As artificial intelligence advances toward systems that may outperform even the smartest humans, the opportunities are enormous—but so are the risks. This paper explores how AI could drive breakthroughs in science, lower costs, expand opportunity, and transform the global economy, while also raising urgent questions about jobs, inequality, safety, and governance.

The core message is clear: the future of AI must be shaped intentionally. By investing in smart policies, expanding access, protecting workers, and building safeguards around advanced systems, society can ensure that the benefits of AI are broadly shared. The transition to superintelligence is already underway, and the choices made now will determine whether it empowers everyone—or only a few.

The New Language of Business: How an AI-Literate Workforce Is the New Competitive Advantage

Tue, 21 Apr 2026 15:23:12 GMT

AI is rapidly transforming how businesses communicate and operate—but most organizations aren’t fully prepared. While many employees are experimenting with AI, gaps in knowledge, usage, and training are holding companies back from realizing its full potential.

This guide highlights why AI literacy is now a critical business skill, how organizations progress through stages of AI adoption, and what’s preventing teams from moving forward. The takeaway: companies that invest in AI education and empower their workforce will gain a clear competitive edge—while those that don’t risk falling behind.

Labor market impacts of AI: A new measure and early evidence

Tue, 21 Apr 2026 15:19:54 GMT

Employee engagement is slipping—and it’s costing organizations trillions in lost productivity. As workplaces evolve with AI and constant change, many employees feel disconnected, unclear about expectations, and undervalued.

This guide highlights key strategies to rebuild engagement, from addressing core workplace gaps like purpose, feedback, and leadership transparency to helping managers lead AI adoption with clarity. The message is clear: stronger engagement starts with better management, clearer communication, and making change—especially AI—feel relevant and actionable for every employee.

Labor market impacts of AI: A new measure and early evidence

Tue, 21 Apr 2026 15:14:51 GMT

New research by Maxim Massenkoff and Peter McCrory suggests the impact of AI on jobs is more gradual than many expect. While AI has the potential to automate a wide range of tasks, real-world use is still limited—and there’s no clear evidence of rising unemployment in highly exposed roles.

However, early signs point to slower hiring for younger workers in AI-affected fields. The takeaway: AI isn’t disrupting the labor market overnight, but subtle shifts are already beginning to emerge.

When Using AI Leads to “Brain Fry”

Tue, 21 Apr 2026 14:47:52 GMT

A new study finds that certain patterns of AI use are driving cognitive fatigue, while others can help reduce burnout. by Julie Bedard, Matthew Kropp, Megan Hsu, Olivia T. Karaman, Jason Hawes and Gabriella Rosen Kellerman