ABOUT THE HUB

The BBB AI Hub exists at the intersection of trust, innovation, and opportunity.

Artificial intelligence is changing how we work, learn, create, compete, and grow. The BBB AI Hub was built to help people move from uncertainty to confidence — giving small businesses, nonprofits, educators, students, entrepreneurs, and workforce participants the practical skills they need to thrive in an AI-driven economy.


Through trusted guidance, hands-on learning, real-world business applications, and responsible AI education, the Hub makes artificial intelligence approachable, useful, and powerful. We are not just teaching people how to use new tools. We are helping them think with AI, build momentum, and shape a future where technology strengthens people, organizations, and communities.

Build confidence. Create momentum. Shape your future.

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Trust

Building confidence through knowledge and responsible AI.

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Innovation

Turning ideas into impact with practical AI solutions.

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Opportunity

Opening doors to growth for people, businesses, and communities.

AI VALUE GAP

Gartner predicts that by 2028, over 50% of enterprises will fail to realize measurable business value from AI.

While AI grows more complex every day, expectations for its impact have never been higher. Your CEO and board want clear evidence that technology investments are driving business growth, agility and efficiency.

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That is where we come in.

The BBB AI Hub is designed to serve as a regional Center of Excellence for AI Literacy, helping people move from curiosity to confidence through structured learning pathways, hands-on training, industry workshops, certification programs, and leadership development. We believe AI education should not be limited to large corporations or technical experts. It should be available to the organizations and people who power our communities every day.


Because AI’s role is so significant, BBB understands that meaningful progress requires collaboration across the entire community. That is why the BBB AI Hub works alongside two important groups: Partner Organizations and Trainers (link to partner page).


Partner Organizations are business and community organizations that help train, promote, and expand the reach of the BBB AI Hub throughout the region. These partners play a vital role in building awareness, creating access, and ensuring that more businesses and nonprofits can benefit from trusted AI education.

Trainers are vetted subject matter experts who teach within the AI Hub and share the same core values as BBB. To ensure the highest level of trust for the community, these trainers and partners are also vetted and BBB Accredited, reinforcing our commitment to credibility, ethics, and quality.


With the trust of the BBB brand, the strength of community partnerships, and a focus on real-world impact, we are creating a hub where people can build AI skills, strengthen human judgment, and prepare for the future of work with clarity and confidence.

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Our Mission

To advance AI literacy through trusted education, practical guidance, and community partnerships that help businesses, nonprofits, and leaders thrive in an AI-driven world.

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BBB AI HUB VISION

To position Colorado as a national model for AI literacy, where trusted collaboration, workforce readiness, and responsible innovation create stronger businesses, stronger nonprofits, and a stronger future.

WHY NOW

AI is already reshaping how businesses operate, how nonprofits deliver value, and how leaders make decisions. The question is no longer whether AI will impact our communities — it is whether our communities will be ready.

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AI Is Reshaping Work

To advance AI literacy through trusted education, practical guidance, and community partnerships that help businesses, nonprofits, and leaders thrive in an AI-driven world.

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Communities Must Be Ready

The real question is not whether AI will have an impact. It is whether our communities will be prepared with the skills, confidence, and support needed to respond.

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AI Literacy Is Essential

AI literacy is becoming a foundational workforce skill. People need to understand AI principles, explore practical uses, direct AI effectively, evaluate outputs, and use AI responsibly.

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Hands-On Learning Matters

Effective AI education must be practical and ongoing. Hands-on learning, continued pathways, human-centered skills, and agility are essential as the technology continues to evolve.

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Support Is Urgent

Small businesses, nonprofits, and community leaders often lack the time, trusted guidance, or internal capacity to navigate AI on their own. Without accessible support, the gap will only grow.

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The BBB AI Hub Closes the Gap

The BBB AI Hub helps people and organizations move from uncertainty to readiness through trusted education, practical guidance, and responsible AI literacy. This strengthens workforce readiness, economic resilience, and community success.

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This is not only about technology.

It is about helping our region thrive in an AI-driven future.

The Framework Behind Our Approach

The BBB AI Hub is grounded in the U.S. Department of Labor’s AI Literacy Framework, a practical national model designed to help people and organizations build the core knowledge needed to work effectively with artificial intelligence. This framework gives structure to AI literacy by identifying the foundational skills people need to understand, apply, evaluate, and use AI responsibly in real-world settings.

The graphic below outlines the five foundational content areas of AI literacy: Understand AI Principles, Explore AI Uses, Direct AI Effectively, Evaluate AI Outputs, and Use AI Responsibly. Together, these areas create a strong foundation for individuals and organizations that want to build confidence with AI while also maintaining sound judgment, accountability, and ethical use.

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The Department of Labor framework also emphasizes that AI literacy is not just about learning tools. It is about how learning is delivered. That includes experiential learning, building complementary human skills, embedding learning in context, creating pathways for continued growth, and designing programs that can adapt as AI evolves. Those principles align closely with the BBB AI Hub’s role as a trusted regional center for practical, responsible, and community-based AI education.


By aligning with this framework, the BBB AI Hub is able to offer a model that is not only practical for today’s workforce, but also connected to the broader national conversation around workforce readiness, economic resilience, and responsible innovation.

The AI Literacy Framework We Use

The BBB AI Hub uses the U.S. Department of Labor’s AI Literacy Framework as a guiding model for how we design training, learning pathways, and workforce development experiences. The framework identifies five core areas of AI literacy—understanding AI principles, exploring AI uses, directing AI effectively, evaluating AI outputs, and using AI responsibly. It also emphasizes practical, hands-on learning and the development of human skills that remain essential in an AI-driven world. This framework helps ensure our work is trusted, relevant, and aligned with the future of workforce readiness.

The graphic below shows the national AI literacy framework that helps shape how the BBB AI Hub prepares people and organizations for the future of work.

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Our Three-Pillar Model

A practical pathway to AI literacy, workforce readiness, and real opportunity.

The BBB AI Hub is built around three core pillars that help individuals, organizations, and communities build AI literacy in ways that lead to real-world impact.

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1. Upskilling

Helping workers, business owners, nonprofit teams, and leaders strengthen AI literacy and apply AI in the work they already do.

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Improve productivity

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Use AI responsibly

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Apply AI in daily workflows

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2. Reskilling

Preparing displaced workers, career changers, and emerging professionals for new AI-enabled roles through hands-on learning and practical tools.

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Build practical confidence

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Explore new career pathways

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Learn through applied experience

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3. AI Certification

Turning learning into recognized value through stackable credentials aligned with employer demand and workforce readiness.

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Stackable credentials

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Employer-aligned pathways

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Bridge learning to opportunit

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Learn. Transition. Validate.

From awareness to applied skills to recognized credentials, the BBB AI Hub creates a practical pathway for people and organizations to thrive in an AI-driven economy.

In-Person Impact, National Reach

The BBB AI Hub is proudly based in Colorado Springs, Colorado, where we are creating a strong local center for AI literacy, workforce development, and economic growth. Our in-person model allows us to host classes, workshops, labs, partner convenings, and signature events like the Blaze AI Summit, creating meaningful face-to-face learning experiences and building stronger relationships across the region.

That local presence matters because economic transformation happens in communities. By working closely with regional partners, employers, nonprofit leaders, educators, and workforce organizations, the BBB AI Hub can respond to local needs, pursue strategic funding opportunities, and help bring more innovation, workforce readiness, and economic development to Colorado Springs and the broader region.

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At the same time, the BBB AI Hub is designed for broader scale.

Through virtual training, hybrid cohorts, online learning pathways, digital resources, and media content, we can extend trusted AI literacy training far beyond Colorado.


This national model allows businesses, nonprofits, and leaders across the country to access practical guidance and responsible AI education while still benefiting from the trusted framework and community-centered approach that define the Hub.

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LOCAL ROOTS

Proudly based in Colorado Springs, driving community impact where it matters.

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STRONG PARTNERSHIPS

 Collaborating with regional partners, employers, and community leaders.

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HANDS-ON LEARNING

In-person classes, labs, workshops, and signature events like the Blaze AI Summit.

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NATIONAL ACCESS

Virtual and hybrid programs extend trusted AI literacy across the country.

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DIGITAL RESOURCES

Online learning pathways, media content, and ongoing support.

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STRONGER FUTURES

Building workforce readiness, innovation, and economic growth for all.

Effective delivery principles

  • A Trusted Leader in the Age of AI

    The BBB AI Hub is led by the Better Business Bureau under a clear and timely mission: building trust in business in the age of artificial intelligence.


    As AI becomes more powerful and integrated into everyday operations, organizations need more than just tools or technical training. They need guidance they can trust—leadership that brings people together, upholds strong ethical standards, and helps communities move forward with confidence and clarity.


    The BBB AI Hub serves as that trusted convener, creating a space where innovation is guided by responsibility, credibility, and real-world application.

  • An Ecosystem Built for Agility and Relevance

    The BBB AI Hub operates on a dynamic ecosystem model designed to stay responsive in a rapidly evolving AI landscape.


    Core instruction is led by the BBB team, supported by a diverse network of contributors, including:

    • Universities and academic institutions
    • AI and technology companies
    • Automation specialists
    • Cybersecurity professionals
    • Industry experts and subject matter leaders

    This collaborative structure ensures that the Hub remains current, flexible, and deeply aligned with real-world business needs.

  • A Big Tent Approach to AI Literacy

    Our approach is intentionally inclusive.


    The BBB AI Hub brings together:

    • Businesses and entrepreneurs
    • Nonprofits and community organizations
    • Workforce development leaders
    • Educators and academic partners
    • Government agencies
    • Trainers and technology experts

    All participants are united by a shared goal: advancing practical, trusted, and accessible AI literacy.


    This means the Hub is more than a training provider—it is a platform for:

    • Collaboration
    • Coordination
    • Regional strategy development

  • Strengthening Regional Impact

    At the regional level, the ecosystem model enables meaningful partnerships that contribute:

    • Industry expertise and instruction
    • Labor market insights
    • Guest speakers and trainers
    • Strategic input into curriculum and innovation

    These partnerships strengthen the Hub’s ability to:

    • Pursue grant opportunities
    • Build workforce development pathways
    • Support economic growth across the region

  • Connected to a National Network

    While rooted in Colorado Springs, the BBB AI Hub is designed for broader impact.


    Through collaboration with BBB organizations across the United States and Canada, the Hub contributes to a growing network focused on trusted AI adoption. This connection enables:

    • Shared learning and best practices
    • Expanded reach and accessibility
    • Scalable programming across regions

    The long-term vision includes alignment with workforce boards, SBA programs, and community colleges—positioning the Hub as part of a larger North American movement for AI literacy.

  • A Balanced and Powerful Model

    What makes the BBB AI Hub unique is its balance:

    • BBB provides trust, structure, and community leadership
    • Partners contribute innovation, expertise, and expanded reach

    Together, this creates a model that is:

    • More agile than a single institution
    • More credible than a loose network
    • More strategic than disconnected programs

  • Dual Impact: Local and National

    The BBB AI Hub serves two critical roles:

    • A regional engine for workforce and economic development
    • A national platform for trusted AI literacy and education

    By combining strong leadership with a collaborative ecosystem, the Hub is helping shape how businesses and communities confidently adopt and apply AI—today and into the future.

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