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Podcasts: 

The AI Economy: Why The Person Next To You Will Take Your Job

Step Into Your Superpower in the AI Era | Jonathan Liebert: AI Super User

Jonathan Liebert, CEO, International Association of Better Business Bureaus (IABBB)

How can businesses build trust in the age of AI? Jonathan Liebert, CEO of the International Association of Better Business Bureaus (IABBB), shares his vision for evolving the 113-year-old Better Business Bureau into the leading authority on AI literacy, governance, and marketplace trust. Drawing on his experience developing the BBB AI Hub and authoring Thought Partner, Jonathan explains why organizations that embrace responsible AI, educate their people, and lead with ethics will earn the confidence of customers and gain a lasting competitive advantage.

The interview was recorded on July 17th, 2026


Jonathan Liebert, CEO, International Association of Better Business Bureaus (IABBB)

Training Videos:

Human Judgement Still Matters
June 8, 2026
AI is a powerful tool - but when it comes to values, people and consequences, human judgement still matters.
AI Tokens and The Economics of AI
June 5, 2026
AI Tokens and The Economics of AI how AI pricing actually works and how small businesses can get the most value from it
AI Vocabulary
May 27, 2026
AI Vocabulary brought to you by the BBB of Southern Colorado
AI as a Productive Multiplier
May 27, 2026
AI as a Productive Multiplier brought to you by the BBB of Southern Colorado
Ethics, governance and guardrails in AI
May 11, 2026
Ethics, governance and guardrails in AI
Welcome to the BBB AI Hub Video Presentation
May 1, 2026
Welcome to the BBB of Sothern Colorado AI Hub Video Presentation

resources:

2026 Global AI Jobs Barometer
August 14, 2026
PwC’s 2026 Global AI Jobs Barometer goes beyond the question of whether AI will “take jobs.” It explores how AI is changing the structure of work itself and what those changes could mean for employers, employees and people just entering the workforce.
June 9, 2026
Teaching for Tomorrow: Closing the expectations gap What happens when teachers are asked to do the impossible? New research from the Walton Family Foundation and Gallup examines how teachers experience their job demands. The Teaching for Tomorrow study reveals just how much unrealistic expectations and lack of role clarity impact key outcomes like job satisfaction and intention to remain in the classroom. While the research finds that many teachers face unrealistic or unclear expectations, it also confirms that with improved job expectations, teachers thrive.
City skyline at dusk with tall buildings under a pink and blue cloudy sky
May 11, 2026
Learn how to build trust in AI through responsible practices. Join our programs for hands-on training & certification.
Green sustainability collage with people, crops, cityscape, and Earth icon in circular design
April 21, 2026
Explore AI's impact on workplaces & employee engagement. Join us for training & workshops to enhance your skills.
Cover titled “The State of AI in Nonprofits” with subtitle “Benchmark Report on Adoption, Impact, and Trends, 2025” on b
April 21, 2026
Explore AI adoption trends in nonprofits. Join us for insights & training to enhance your organization's impact.
Green sustainability collage with people, city buildings, wind turbines, and recycling symbol
April 21, 2026
Enhance your AI skills with structured learning & workshops. Join us to build confidence in AI education for all in Southern Colorado.
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Anthropic

Labor market impacts of AI: A new measure and early evidence

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Gallup

Labor market impacts of AI: A new measure and early evidence

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Grammarly

How an AI-Literate Workforce Is the New Competitive Advantage

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OpenAI

Industrial Policy for the Intelligence Age: Ideas to Keep People First

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LightCast

Is AI the next industrial revolution or a bubble that’s about to burst

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Gallup

Understanding Employees, Informing Leaders

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Techsoup

The State of AI in Nonprofits: Benchmark Report on Adoption, Impact, and Trends

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Gallup

State of the Global Workplace: The Human Side of the AI Revolution

What We Are watching & Listening To:

June 5, 2026
One of the best places to begin your AI journey — or refresh what you already know — is the Everyday AI podcast’s Start Here Series . This resource does a great job breaking down the basics of artificial intelligence in a way that is clear, practical, and easy to understand. Whether you are just getting started, trying to fill in the gaps, or looking for a simple way to stay current with how AI is changing work and business, this series is a helpful guide. It takes complex ideas and makes them accessible, giving listeners a strong foundation for understanding how AI tools can be used thoughtfully and effectively.  For small business owners, nonprofit leaders, and professionals who want to better understand AI without getting overwhelmed, this is a great place to start!

ai advantage articles

By Jonathan A. Liebert August 19, 2026
Recently, I had the privilege of testifying before the U.S. Senate about artificial intelligence and its transformative impact on the modern workforce. It was an opportunity to discuss an issue that is quickly becoming one of the defining economic questions of our time: What is AI actually going to do to jobs? The conversation around artificial intelligence often gravitates toward extremes. On one side is the promise that AI will dramatically increase productivity and create entirely new industries. On the other is the fear that automation will eliminate millions of jobs. The reality emerging from the data is more complicated — and, in many ways, more interesting.  Through leading the BBB AI Hub and training thousands of business owners, nonprofit leaders and workers on the responsible use of artificial intelligence, I have come to believe that AI literacy is increasingly becoming the difference between leverage and liability. I have watched people use AI to organize complex information, improve communication, accelerate research, analyze data and turn ideas into action faster than ever before. I have also watched people enter sensitive customer information into public AI systems, accept fabricated citations as fact, rely on biased or incomplete outputs and purchase products labeled “AI-powered” without really understanding what the technology does. The opportunity is enormous. But so is the responsibility. And nowhere is that becoming more evident than in the workforce.
August 12, 2026
Someone on your team has probably figured out a good way to use AI. Maybe it helps compare requirements against a deliverable, organize closeout documents, prepare an action log, or summarize project reporting. The prompt works. The result is useful. The person who built it knows exactly what to provide, how to phrase the instructions, and what needs to be checked afterward. Then someone else tries to use it. That is usually when the team discovers that a good prompt is not yet a repeatable construction workflow. The second person uploads the wrong version of the specifications. The output comes back in a different format. A requirement is missed. Nobody knows whether the AI used the contract, the addendum, or the folder labeled: FINAL — USE THIS ONE The problem is not necessarily the AI. The process was never fully defined.
Jonathan Liebert CEO of the BBB of Southern Colorado
By Jonathan Liebert July 31, 2026
Jonathan Liebert CEO of the BBB of Southern Colorado testifies before congress on the Impact of AI on the Workforce
By Jonathan Liebert July 15, 2026
AI already knows a lot. That is not really the problem. The challenge is teaching it what matters to your business. It does not automatically know your customers. It does not know your tone. It does not know your standards. It does not know your process. It does not know which details are important and which ones will send your team into a group text spiral. That is where the skill comes in. Using AI well is not just about asking better questions. It is about teaching AI what you want it to know so it can give you answers that are actually useful. That is the focus of the class I am teaching through the BBB AI Hub: Teaching AI your Business: Building Context That Actually Works. We are going to talk about how to use ChatGPT settings, Projects, and Custom GPTs to give AI better business context. Not in a complicated way. In a practical way. Because most business owners do not need more AI hype. They need to understand how to make AI useful in the work they are already doing.
By Jonathan Liebert July 15, 2026
Most industrial organizations are not starting from zero. They are starting from systems that already work—just not in ways that scale easily. Legacy workflows often represent years of optimization under real constraints. They are imperfect, but they are functional. This is why modernization is rarely a technical problem alone—it is a continuity problem.  The goal is not to replace what works. The goal is to reduce friction while preserving operational stability.
By Jonathan Liebert July 15, 2026
Most industrial organizations are not starting from zero. They are starting from systems that already work—just not in ways that scale easily. Legacy workflows often represent years of optimization under real constraints. They are imperfect, but they are functional. This is why modernization is rarely a technical problem alone—it is a continuity problem. The goal is not to replace what works. The goal is to reduce friction while preserving operational stability.
Black outline PDF document icon on a white background

Anthropic

Labor market impacts of AI: A new measure and early evidence

Black PDF document icon with a folded corner and bold “PDF” label

Gallup

Labor market impacts of AI: A new measure and early evidence

Black PDF document icon on a white background

Grammarly

How an AI-Literate Workforce Is the New Competitive Advantage

Black outlined PDF document icon with folded corner and “PDF” label

OpenAI

Industrial Policy for the Intelligence Age: Ideas to Keep People First

PDF document icon in black outline on a white background

LightCast

Is AI the next industrial revolution or a bubble that’s about to burst

Black PDF document icon with a folded corner and bold “PDF” text

Gallup

Understanding Employees, Informing Leaders

Black-outlined PDF document icon on white background

Techsoup

The State of AI in Nonprofits: Benchmark Report on Adoption, Impact, and Trends

PDF file icon in black outline on a white background

Gallup

State of the Global Workplace: The Human Side of the AI Revolution

Local AI Training:

Black outline PDF document icon on a white background

Anthropic

Labor market impacts of AI: A new measure and early evidence

Black PDF document icon with a folded corner and bold “PDF” label

Gallup

Labor market impacts of AI: A new measure and early evidence

Black PDF document icon on a white background

Grammarly

How an AI-Literate Workforce Is the New Competitive Advantage

Black outlined PDF document icon with folded corner and “PDF” label

OpenAI

Industrial Policy for the Intelligence Age: Ideas to Keep People First

PDF document icon in black outline on a white background

LightCast

Is AI the next industrial revolution or a bubble that’s about to burst

Black PDF document icon with a folded corner and bold “PDF” text

Gallup

Understanding Employees, Informing Leaders

Black-outlined PDF document icon on white background

Techsoup

The State of AI in Nonprofits: Benchmark Report on Adoption, Impact, and Trends

PDF file icon in black outline on a white background

Gallup

State of the Global Workplace: The Human Side of the AI Revolution

Exponential Impact

FTG Financial Talent Group